Privacy Policy

Updated: August 28, 2018

East Of Eli (the “Company”) is committed to maintaining robust privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Site or Service. For purposes of this Agreement, “Services” refers to the Company’s websites, apps, products, services or technologies. “Site” refers to and When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. By accessing our Service, you accept our Privacy Policy and Terms of Use (found here:, and you consent to our collection, storage, use and disclosure of your information as described in this Privacy Policy. We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Information We Collect

When you use our Services, we may collect information about you and/or your use of our Services. We collect information you provide to us, information we collect through the use of our Services and information we collect from publicly available sources or third parties.

Information You Submit to Us

In certain circumstances you may be required or requested to provide us personal information when you register for any of our Services, subscribe to our newsletter and other content; place an order; complete a survey, submit content or post a comment, or send us an email or submit a contact form. This may include information such as your name, email address, address, and phone number. Other information you submit to us may include:
  • Order Information: When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

Information Automatically Collected

We may collect information about your use of our Services such as:

Device Information: When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, general location, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies:
  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the site.

Information From Third Parties

We may receive information about you from third parties and combine it with information we receive from or about you.

Information Usage

In general, we use your information to help us improve the Service and customize the user experience in the following ways:
  • to fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations);
  • to provide you requested services, to create an account or profile, to process information and transactions;
  • to provide you with information or advertising relating to our Services, when in line with the preferences you have shared with us;
  • to personalize your user experience;
  • to improve our Services;
  • to contact you with administrative communications, changes to our Privacy Policy or Terms of Use;
  • to help us screen for potential risk and fraud;
  • to comply with regulatory and legal obligations.

Information Sharing

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your personal information with third parties without your consent. We do share personal information with vendors who are performing services to us. Those vendors use your personal information only at our direction and in accordance with our Privacy Policy.

Third Party Service Providers: We rely on third parties to provide features of our Services. These third parties may use cookies, web beacons, or other technologies to collect and process your personal data. Our third party service providers include: Law Enforcement: We may share personal information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law.



  • Cookie Notice: A notice about our use of cookies is displayed when you visit the site until you select an option. Once you’ve chosen an option a cookie will be set to remember your choice.
  • Shopify: Cookies set by shopify help power the store and user membership features.
Do Not Track: Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.

Embedded Content from other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Other Information

Data Transfers: Data is stored on Shopify's servers.

Data Security: We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

Data Breach: In the event of a data breach we will notify the users via email within 7 business days of discovering the breach.

Data Retention: We will retain your personal information for as long as your account is active or as needed to provide you services and until you ask us to delete this information.

Your Rights:If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Your California Privacy Rights: We do not share personal information with third parties for their direct marketing purposes unless you affirmatively agree to such disclosures.

Minors: The site and the Service are not directed to anyone under the age of 16. The site does not knowingly collect or solicit information from anyone under the age of 16, or allow anyone under the age of 16 to sign up for the Service. In the event that we learn that we have gathered personal information from anyone under the age of 16 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us at

Contact Information

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

East Of Eli 
41 Peabody St.
Nashville, TN 37210